Send Us a Message
How We Built a LinkedIn + Outbound Engine for a Hospitality CEO That Drives Conversations and Pipeline
Client: Katie Schorn, Founder & CEO, Transformation Hospitality Solutions
The Approach
Most CEOs treat LinkedIn like a nice-to-have. We treat it like a growth channel.
Katie didn't need more posts. She needed a system, and one built to consistently generate visibility, conversations, and pipeline with the right people in hospitality. Like most founders, she had deep credibility in her space but no reliable engine turning that credibility into business.
So we built a LinkedIn + outbound engine engineered around her brand, her audience, and her specific growth goals. The result wasn't just more activity on LinkedIn, it was a channel that now works for her every single day.
Here's exactly what we built, how it works, and what happened.
What Katie Needed
Build visibility with the right people
Start conversations consistently
Connect with existing clients and partners
Attract more top tier talent
Turn LinkedIn into real pipeline

Results Snapshot
The Numbers
From a stagnant presence to a high-performing growth channel — here's what the engine delivered.
10K+
Followers Gained
Grew from 5K to 10K+ targeted connections
224K+
Impressions
Consistent content reaching the right audience
43K+
People Reached
Decision-makers inside the hospitality industry
5K+
Engagements
Likes, comments, shares, and direct responses
3–5
Qualified Leads/Month
Consistent pipeline from LinkedIn activity
6–8
Job Applicants/Month
Talent pipeline flowing directly from LinkedIn
The Problem
The Credibility Was There. The System Wasn't.
What Katie Had
  • Strong, hard-earned credibility in hospitality
  • A proven business with real results for clients
  • A clearly defined target market and ICP
What LinkedIn Was Doing
  • Posting inconsistently with no clear strategy
  • Not driving conversations or warm outreach
  • Not functioning as a real growth or sales channel
And like most CEOs running a growing business, Katie simply didn't have the bandwidth to manage it. The opportunity was sitting right there on LinkedIn, untapped. Decision-makers in her space were active on the platform, but without a system, she was invisible to them. That's exactly where we came in.
The Goal
One Channel. Four Outcomes. Zero Extra Burden on Katie.
The mandate was clear: transform LinkedIn from an afterthought into a predictable, always-on growth channel. All without adding a single item to Katie's already-full plate.
Conversations
Daily dialogue with qualified decision-makers in hospitality
Opportunities
Speaking engagements, partnerships, and referral relationships
Pipeline
A consistent flow of 3–5 qualified leads every single month
Talent
Applicants who already know and respect the THS brand
The System
A Full Engine Across Visibility, Outreach & Follow-Up
We didn't patch together tactics. We built a complete, integrated system with five distinct components, each one designed to compound on the others.
1
Content & Visibility POV-driven posts that sound like Katie and attract the right people.
2
Company Page Consistent posting on the THS company page to reinforce brand credibility.
3
Outbound + Sales Navigator Targeted connection requests and direct messaging to the exact right people.
4
Event Strategy Start conversations before events. Follow up after. Convert momentum.
5
Account Expansion Go deeper into existing client accounts — more properties, roles, and contacts.

Our team runs everything. Katie's assistant handles comments and inbox follow-up.

Before vs. After
From Sporadic Posting to a Daily Growth Engine
The difference isn't just cosmetic. It's structural. Before, LinkedIn was an obligation, something to do when there was time. And, as a busy founder, that extra time was rare. After, it became a predictable, always-on system that generates visibility and conversations whether Katie is working the channel directly or not. That's what a real growth engine looks like.
Error uploading image.
Results
224K+ Impressions. Real Leads. Real Pipeline.
224K+ Impressions
Total content reach across the LinkedIn platform
43K+ People Reached
Unique professionals exposed to Katie's brand and message
5,000+ Engagements
Meaningful interactions that drive algorithm reach and warm relationships
Speaking Opportunities
Katie now speaks at more industry events
3–5 Qualified Leads/Month
Consistent inbound and outbound pipeline from LinkedIn activity
6–8 Job Applicants/Month
A steady talent pipeline of hospitality professionals
Consistent Conversations
Daily dialogue happening with decision-makers in her ICP
Real Impact
Beyond the Metrics — What Actually Changed
Numbers tell part of the story. But the real shift was in how Katie shows up in her industry, and how her industry shows up for her.
Decision-Maker Access
More high-quality conversations with the exact buyers and partners Katie wanted to reach. The right people are now in her network and in her inbox.
Stronger, Steadier Pipeline
Leads don't arrive in bursts anymore. The system generates a consistent, predictable flow of qualified opportunities every single month.
Shorter Sales Cycles
Prospects show up to the first call already familiar with Katie and THS. Warm familiarity means less time selling and more time closing.
Industry Recognition
At events and conferences, more people know her name, recognize the THS brand, and arrive with context — turning cold rooms warm.
Why It Worked
This Isn't Just Posting. It's a Growth Engine.

The Difference-Makers
01
Authenticity first — every post actually sounded like Katie, not a generic brand account
02
Industry-specific — built for hospitality, not recycled from a generic playbook
03
Content + outbound combined — most only do one; we did both simultaneously
04
Sales Navigator precision — targeted outreach to the exact right accounts and titles
05
Consistent execution — clear system, reliable delivery, no dropped balls
What Makes the Engine Run
Most LinkedIn strategies fail not because the idea is wrong, but because execution collapses. Founders get busy. Posting becomes irregular. Outreach stops. Momentum dies.
We solve that by owning the execution entirely. Our team drives strategy, content creation, outbound messaging, and lead list management. Katie's assistant handles comments and inbox follow-up. That division of labor means the engine never stalls, even when Katie is heads-down running her business.

The result: a growth channel that operates independently, compounds over time, and delivers ROI month after month.
Client Testimonial
In Katie's Own Words
"Working with Mandy and her team has completely changed how I show up on LinkedIn. It's no longer just a place I post. It's become a real business channel. I'm consistently connecting with the right people, having better conversations, and seeing new opportunities come from it.
I've also noticed a difference at industry events. More people recognize my name, are familiar with THS, and already have context before we even start a conversation.
What I appreciate most is that it actually sounds like me. They understand the hospitality space and how to position us in a way that resonates. It's taken something I didn't have time to focus on and turned it into a valuable part of our growth."
— Katie Schorn, Founder & CEO, Transformation Hospitality Solutions
5
Authentic Voice
Content that sounds like Katie, not a template
5
Industry Expertise
Deep understanding of the hospitality space
5
Business Impact
Real pipeline, real opportunities, real growth
Ready to Grow?
Your Buyers Are on LinkedIn Right Now.
The question isn't whether LinkedIn works for CEOs. It does. We've proven it. The question is whether the right people are seeing you, knowing you, and thinking of you when they're ready to buy.
If the answer is no, that's fixable. We build the system. You close the deals.
We Build the System
Strategy, content, outbound, targeting, and execution — fully managed by our team
You Stay Focused
No extra burden on your plate. Your assistant handles the light inbox support
You Close the Deals
Show up to warm conversations with prospects who already know your name