Send Us a Message
How We Built a LinkedIn + Outbound Engine for a Hospitality CEO That Drives Conversations and Pipeline

Client: Katie Schorn, Founder & CEO, Transformation Hospitality Solutions

The Approach
Most CEOs treat LinkedIn like a nice-to-have. We treat it like a growth channel.

Katie didn't need more posts. She needed a system, and one built to consistently generate visibility, conversations, and pipeline with the right people in hospitality. Like most founders, she had deep credibility in her space but no reliable engine turning that credibility into business.

So we built a LinkedIn + outbound engine engineered around her brand, her audience, and her specific growth goals. The result wasn't just more activity on LinkedIn, it was a channel that now works for her every single day.

Here's exactly what we built, how it works, and what happened.

What Katie Needed

Build visibility with the right people

Start conversations consistently

Connect with existing clients and partners

Attract more top tier talent

Turn LinkedIn into real pipeline


Results Snapshot
The Numbers

From a stagnant presence to a high-performing growth channel — here's what the engine delivered.

10K+
Followers Gained

Grew from 5K to 10K+ targeted connections

224K+
Impressions

Consistent content reaching the right audience

43K+
People Reached

Decision-makers inside the hospitality industry

5K+
Engagements

Likes, comments, shares, and direct responses

3–5
Qualified Leads/Month

Consistent pipeline from LinkedIn activity

6–8
Job Applicants/Month

Talent pipeline flowing directly from LinkedIn

The Problem
The Credibility Was There. The System Wasn't.
What Katie Had
  • Strong, hard-earned credibility in hospitality
  • A proven business with real results for clients
  • A clearly defined target market and ICP
What LinkedIn Was Doing
  • Posting inconsistently with no clear strategy
  • Not driving conversations or warm outreach
  • Not functioning as a real growth or sales channel

And like most CEOs running a growing business, Katie simply didn't have the bandwidth to manage it. The opportunity was sitting right there on LinkedIn, untapped. Decision-makers in her space were active on the platform, but without a system, she was invisible to them. That's exactly where we came in.

The Goal
One Channel. Four Outcomes. Zero Extra Burden on Katie.

The mandate was clear: transform LinkedIn from an afterthought into a predictable, always-on growth channel. All without adding a single item to Katie's already-full plate.

Conversations

Daily dialogue with qualified decision-makers in hospitality

Opportunities

Speaking engagements, partnerships, and referral relationships

Pipeline

A consistent flow of 3–5 qualified leads every single month

Talent

Applicants who already know and respect the THS brand

The System
A Full Engine Across Visibility, Outreach & Follow-Up

We didn't patch together tactics. We built a complete, integrated system with five distinct components, each one designed to compound on the others.

1

Content & Visibility POV-driven posts that sound like Katie and attract the right people.

2

Company Page Consistent posting on the THS company page to reinforce brand credibility.

3

Outbound + Sales Navigator Targeted connection requests and direct messaging to the exact right people.

4

Event Strategy Start conversations before events. Follow up after. Convert momentum.

5

Account Expansion Go deeper into existing client accounts — more properties, roles, and contacts.


Before vs. After
From Sporadic Posting to a Daily Growth Engine

The difference isn't just cosmetic. It's structural. Before, LinkedIn was an obligation, something to do when there was time. And, as a busy founder, that extra time was rare. After, it became a predictable, always-on system that generates visibility and conversations whether Katie is working the channel directly or not. That's what a real growth engine looks like.

Error uploading image.
Results
224K+ Impressions. Real Leads. Real Pipeline.
224K+ Impressions

Total content reach across the LinkedIn platform

43K+ People Reached

Unique professionals exposed to Katie's brand and message

5,000+ Engagements

Meaningful interactions that drive algorithm reach and warm relationships

Speaking Opportunities

Katie now speaks at more industry events

3–5 Qualified Leads/Month

Consistent inbound and outbound pipeline from LinkedIn activity

6–8 Job Applicants/Month

A steady talent pipeline of hospitality professionals

Consistent Conversations

Daily dialogue happening with decision-makers in her ICP

Real Impact
Beyond the Metrics — What Actually Changed

Numbers tell part of the story. But the real shift was in how Katie shows up in her industry, and how her industry shows up for her.

Decision-Maker Access

More high-quality conversations with the exact buyers and partners Katie wanted to reach. The right people are now in her network and in her inbox.

Stronger, Steadier Pipeline

Leads don't arrive in bursts anymore. The system generates a consistent, predictable flow of qualified opportunities every single month.

Shorter Sales Cycles

Prospects show up to the first call already familiar with Katie and THS. Warm familiarity means less time selling and more time closing.

Industry Recognition

At events and conferences, more people know her name, recognize the THS brand, and arrive with context — turning cold rooms warm.

Why It Worked
This Isn't Just Posting. It's a Growth Engine.


The Difference-Makers
01

Authenticity first — every post actually sounded like Katie, not a generic brand account

02

Industry-specific — built for hospitality, not recycled from a generic playbook

03

Content + outbound combined — most only do one; we did both simultaneously

04

Sales Navigator precision — targeted outreach to the exact right accounts and titles

05

Consistent execution — clear system, reliable delivery, no dropped balls

What Makes the Engine Run

Most LinkedIn strategies fail not because the idea is wrong, but because execution collapses. Founders get busy. Posting becomes irregular. Outreach stops. Momentum dies.

We solve that by owning the execution entirely. Our team drives strategy, content creation, outbound messaging, and lead list management. Katie's assistant handles comments and inbox follow-up. That division of labor means the engine never stalls, even when Katie is heads-down running her business.

Client Testimonial
In Katie's Own Words

"Working with Mandy and her team has completely changed how I show up on LinkedIn. It's no longer just a place I post. It's become a real business channel. I'm consistently connecting with the right people, having better conversations, and seeing new opportunities come from it.

I've also noticed a difference at industry events. More people recognize my name, are familiar with THS, and already have context before we even start a conversation.

What I appreciate most is that it actually sounds like me. They understand the hospitality space and how to position us in a way that resonates. It's taken something I didn't have time to focus on and turned it into a valuable part of our growth."

— Katie Schorn, Founder & CEO, Transformation Hospitality Solutions

5
Authentic Voice

Content that sounds like Katie, not a template

5
Industry Expertise

Deep understanding of the hospitality space

5
Business Impact

Real pipeline, real opportunities, real growth

Ready to Grow?
Your Buyers Are on LinkedIn Right Now.

The question isn't whether LinkedIn works for CEOs. It does. We've proven it. The question is whether the right people are seeing you, knowing you, and thinking of you when they're ready to buy.

If the answer is no, that's fixable. We build the system. You close the deals.

We Build the System

Strategy, content, outbound, targeting, and execution — fully managed by our team

You Stay Focused

No extra burden on your plate. Your assistant handles the light inbox support

You Close the Deals

Show up to warm conversations with prospects who already know your name

Trusted by Professionals & Firms
Over a Decade of LinkedIn Expertise, Applied Directly to Your Business

We’ve spent over a decade studying what actually drives visibility, trust, and real opportunities from LinkedIn.

That experience now powers everything we build for you.

Featured in:

SINCE
2010

Helping professionals turn LinkedIn into a consistent source of visibility and opportunity since 2010.

16+ Years
LinkedIn & Digital Strategy Experience
1000+
Professionals & Executives Supported
Results
Repeatable


We've worked with some of the world's leading brands like:


About The Founders, Mandy & Lindsay
Mandy McEwen

Founder, Mod Girl Marketing & Luminetics

  • 16-year digital marketing entrepreneur
  • Named a Top 24 B2B Marketer by LinkedIn
  • Featured in Forbes, Inc., HuffPost, and Entrepreneur
  • Trained thousands of founders, consultants, and enterprise teams
  • Global keynote speaker and digital nomad
Lindsay Rios

Fractional CRO & Sales Leader

  • Fractional CRO with 15+ years in sales and leadership
  • Named Top 100 Most Powerful Women in Sales
  • Built a 6-figure business from LinkedIn in under 6 months
  • Brings real-world sales execution to turn visibility into deals

Mandy and Lindsay host the podcast, Your Future Biz.


© Copyright 2025 · Mod Girl Marketing, LLC · All Rights Reserved · 1-800-388-7732

Join Our Affiliate Program